At a time of uncertainty, we have the responsibility to navigate challenges, particularly in markets as volatile and diverse as those in Asia. But as every day now throws new challenges to test our resilience, there are often more questions than answers. We have no rules of engagement. So, at this time of crisis, where do we find clarity and is there opportunity? How do we anticipate the changes in consumers’ needs, effectively leverage technology, be present and transform into businesses and brands with authenticity and purpose?

As Asian markets like China begin to get back to business, we are already seeing just how different the region’s consumers and their behaviours may look on the other side of this crisis. With so much change on the horizon, many of you have asked us for a platform — one that brings the industry together so we can stand united in this fight and emerge stronger and fitter. We hope the conversation on Campaign Connect will help you to prepare so that when the time comes, you can act with agility and speed, and are well-placed to capitalise on the opportunities to win in the new world.