REFLECT & RESET
Campaign Connect took place on 8 December 2020. Moderated by senior Campaign Editors we brought you some of the very sharpest minds in global advertising from the APAC, EMEA and US markets.
Tackling key issues facing marketers worldwide – from successful diversity and inclusion, to achieving growth with reduced staff and slashed budgets – we celebrated creativity amidst the pandemic and gave a positive outlook on the industry for 2021.
The next discussion in the Connect series will be a two day event on 2-3 June 2021. Sign up for ticket and speaker updates below.
In 2020, the industry adapted and changed how we worked together and internally. We learnt to do more with less. New partnerships developed and we mastered digital at an accelerated pace. We proved that global business can be managed without crossing borders and creativity thrives through adversity. We gave a platform to the issues that matter, making sure DEI is at the top of the business agenda.
Now, we are operating with more agility, with more consideration and although distant, we are closer than ever.
The end of 2020 does not mark the end of this crisis, but it’s the moment of reflection, the “2020 is finally over” sentiment we are all feeling. And most importantly, it’s the opportunity to reset. To start the new year with new goals and with hope for the future of media, marketing and advertising.
Campaign Connect 2.0 kick-starts the conversation on what happens next.
WHAT TO EXPECT
- FREE registration for our standard content on the day
- PREMIUM tickets which also gave access to our most notable sessions on the day AND FOR A FULL 12 WEEKS AFTERWARDS
Global excellence: Connect provides a rare opportunity to learn from and celebrate great advertising and brand case studies from a variety of global markets. We brought the very best debate into the state of our industry from three separate continents.
Flexibility: Tickets went further with Connect, allowing guests to tune in and and learn from our expert speakers whenever suited them over the course of three months.
Everything depends on creativity
Creativity is the lifeblood of our industry. The brilliant ideas and work to come out of this crisis have been outstanding and should be celebrated. This theme looks at the new ideas and innovations that are proving the value and importance of creative industries.
What will be the strategic role of creativity in 2021? How can brands tune into the new consumer behavioural shifts and innovate in the future? What can we learn from different markets and industries around the world? How can we continue to do more with less and empower people through creativity?
Creativity cannot be replaced. It is a talent, a skill and a mindset, and creative people will always be essential in every industry.
Operating in the new business landscape in 2021
These are charged times. The crisis has heightened global tensions and exposed social and economic inequalities and divisions. This will only continue, as lockdowns damage economies and geopolitical tensions, elections and Brexit dominate headlines.
At an industry-level, discussions around agency models and the role of media resurface, while businesses strengthen leadership to prepare for recovery and overhaul non-sustainable practices to lower carbon footprint. 2021 will be a year of big change.
This theme brings in out-of-industry perspectives from economists, academia and politics, to explore the outlook for the industry in 2021. What can we learn when we step outside the advertising echo chamber? We also explore progressive leadership, the role of agencies, the growth of global tech giants and how talent has changed forever.
Diversity, equity and inclusion as an industry priority
For businesses and brands, there has been a propensity to take a stance and speak out about the anti-racism movements around the world, while business leaders double-down on policies and look at how they can do better. Diversity, equity and inclusion needs to be more than a tick-box exercise, a hollow statement or campaign. We can pledge for change, we can create more purposeful and representative work, we can say we’ll do better but there needs to be more action and accountability. Is the media we put out – the creativity and the ideas – representing real people or falling into stereotyping tropes? Could we be doing more to create inclusive and understanding environments to attract diverse talent into the industry? Is our approach to working culture and recruitment equitable and our policies clear? This theme answers all of these questions and more.
Redefining marketing effectiveness and value
Marketing effectiveness and efficiency are at the top of every brand and client agenda in 2020, as spend is increasingly scrutinised and every dollar and pound counts. Meanwhile, consumer demand for ethical data practices and privacy safeguards have left marketers, publishers and agencies grappling with what the cookie-less future will truly mean. The clock is ticking, and with no established model, business agility, new tech and new partnerships will be essential.
This theme explores the shift in marketing investment in recent months, creative and marketing effectiveness, industry readiness for the cookie-less future and the increasing emphasis on privacy and trust.