Agenda

8 December 2020

Join in your local time: Singapore/Beijing: 14:00 – 18:00 | London: 06:00 – 10:00  | New York: 01:00 – 05:00 

Sessions marked PREMIUM are reserved for Premium ticket holders. Click here to book or upgrade your ticket.

14:00 – 14:15

Fireside chat: A roundup of the year in Asia

Karishma Vaswani, Asia Business Correspondent, BBC News

Robert Sawatzky, Editorial director, Campaign Asia

PREMIUM SESSION

14:15 – 15:00

PANEL: An APAC view six months on

In the last Campaign Connect, four business leaders looked at the current state of play of APAC and how the pandemic might affect local economies and the media landscape. Six months on and we revisit, looking at what 2021 holds for the industry.

We’ll look at the trends the experts are seeing in APAC’s recovery and what they are planning for their businesses and clients in 2021.

ry and what they are planning for the six months ahead.

PREMIUM SESSION

15:05 – 15:35

PANEL: Speak out for mental health in Asia

In September, Campaign Asia and Kantar released the results from the annual Diversity Study. The results were a wake-up call and highlighted how stigmatised mental health is in the region. Isolation over the past few months has left people feeling more disconnected than ever, heightened for many by lack of job security and other factors.

  • What is the industry’s role in challenging the stigma and building rhetoric on mental health? 

  • Are we doing enough internally to protect and promote well-being?

  • How seriously are businesses taking the mental health of the workforce? 

  • How can we embed policies to protect the workforce?

PREMIUM SESSION

15:40 – 15:50

Hivestack sponsored session 

TBC

TBC

15:50 – 16:05

Case study: Lazada

tbc

Monika Rudijono, Chief marketing officer Indonesia, Lazada 

PREMIUM SESSION

16:10 – 16:40

Global Focus: Transforming culture at scale

  • How can leaders and global teams roll out DE&I initiatives across geographies successfully?

  • Moving away from just awareness to actionable and accountable goals

  • How agency culture has changed over recent times, the catalysts and where it’s headed in the future

  • Understanding the evolution of skills in the agency world and the considerations for transforming culture

  • Aligning business goals with diversity, equity and inclusion goals and the role for leaders in championing and driving culture change

Hermon Ghermay, Global chief culture officer, IPG Mediabrands

Surekha Ragavan, PR & experiential marketing editor, Campaign Asia-Pacific

16:45 – 17:20

PANEL: Industry reset 2022: Gearing up for the cookieless future

Marketers, publishers and agencies are grappling with what the cookie-less future will truly mean for the industry. This is an untrodden path, with no established models or examples to follow. New ways of working, new technologies and new partnerships will be adopted but how will they look and who is leading the charge?

  • What will be the building blocks to a brand safe environment?

  • How will the value chain change in the future when we give more control to the consumer?

  • How progressed are we on this journey to 2022?

Jonathan Beh, CEO China, Matterkind

Julia Clyne, APAC Head of Media, Dow Jones

Jessica Martin, APAC Head of Privacy, Google

Vidyarth Srivatsan, APAC Marketing technology director, The Coca-Cola Company

Moderated by Jessica Goodfellow, Technology & Deputy Editor, Campaign Asia-Pacific

 

Networking break and optional roundtables

17:20 – 17:55

 
 

ROUNDTABLE 

Driving Diversity, Equity & Inclusion in Asia-Pacific

 
 

ROUNDTABLE

Getting creative with marketing effectiveness

 
 

ROUNDTABLE

Prioritising data and privacy for businesses and brands

8 December 2020 

Join in your local time: London: 10:00 – 14:00 | Singapore/Beijing: 18:00 – 22:00  | New York: 05:00 – 09:00

Sessions marked PREMIUM are reserved for Premium ticket holders. Click here to book or upgrade your ticket.

10:00 – 10:05

Chair’s opening remarks

10:30 – 10:50

Taking a stand as a brand 

Through the lens of Patagonia’s involvement in the Stop Hate for Profit boycott, political advocacy and ongoing environmental activism, this presentation will explore the topic of marketing in a politically charged environment: how to galvanise your community and act as a force for positive change.

PREMIUM SESSION

10:55 – 11:30

PANEL: Ensuring embedding diversity is more than a tick-box exercise and delivers results for your brand

  • Understanding how proper internal diversity will naturally change the voice of your marketing and broaden your reach
  • Removing barriers to industry for underrepresented communities such as women, BAME, disabled, trans, neurodiverse and those from varied socioeconomic circumstances
  • Activating diversity and inclusion in the workplace – What should you do internally? What do you acknowledge?What do you not? 
  • Meeting words with action

11:35 – 12:15

PANEL: Doing more with less

Creativity out of the COVID crisis – how are companies achieving survival and growth with fewer staff and slashed budgets? How are they making sure they are managing the impact of the pandemic on colleagues and customers?

PREMIUM SESSION

12:20 – 12:40

How to continue the revitalisation of Carlsberg in the face of a crisis 

The relaunch of Carlsberg in 2019 was one of the boldest and bravest in recent years. Liam will give a quick recap of what they did, and why they did it, and share the results achieved prior to lockdown. Then, facing into the COVID-19 crisis, Liam will outline how superior availability, new ways of working and digital platforms became a source of competitive advantage and helped continue the revitalisation journey in 2020.

PREMIUM SESSION

12:45 – 13:05

FIRESIDE CHAT: The future of the brand/agency relationship

Through the lens of our Stop Hate for Profit boycott, political work and ongoing environmental activism this presentation will include insights into marketing in a politically charged environment, handling consumer backlash – or accepting this as the price of connecting with your community – and the potential for brands to act as a force for change. 

PREMIUM SESSION

13:10 – 13:30

Turning a business concept into the UK’s fastest growing Unicorn

  • The changing landscape of D2C
  • How and why e-Commerce can work for big ticket items
  • How the brand’s communication strategy played an integral part it’s exceptional growth

Annie Gallimore, Managing Director, ENGINE

13:45 – 14:00

Measuring marketing effectiveness

  • Measurement matrices across different channels
  • Attributing results to specific channels
  • Making choices about levels of investment in different channels
  • Linking creativity and ROI

Darren Bentley, Chief Customer Officer, Cazoo

Annie Gallimore, Managing Director, ENGINE

 

13:30 – 14:15 – Networking break and optional roundtables

Roundtable discussions bring interactive learning to the online event and allow you to network with a select group of people who are facing the same challenges as you are.

Spaces are limited at each discussion.

 
 

ROUNDTABLE

Driving Diversity, Equity & Inclusion in Asia-Pacific

 
 

ROUNDTABLE

Getting creative with marketing effectiveness

 
 

ROUNDTABLE

Prioritising data and privacy for businesses and brands

8 December 2020

Join in your local time: New York: 09:00 – 13:00 | Singapore/Beijing: 18:00 – 22:00 | London: 14:00 – 18:00

Sessions marked PREMIUM are reserved for Premium ticket holders. Click here to book or upgrade your ticket.  

09:15 – 09:20

Chair’s opening remarks

09:20 – 10:00

GLOBAL PERSPECTIVE: Ensuring integrity in sustainability initiatives whilst leveraging that work to engage with consumers

  • How do you talk about your brand’s sustainability work without campaigns sounding like empty PR initiatives?
  • What results have been seen in terms of engagement and brand uptake off the back of sustainability messaging?
  • How does this look for companies whose customers do not easily link their products with environmental impact? 
  • Digital sustainability

10:05 – 10:35

Dual perspective: Making your marketing effective for the short and long-term

  • How to maximise the short term but also be future fit
  • Pivoting the brand offering without stepping away from brand-purpose 
  • Embedding agility into your organisation
PREMIUM SESSION

10:40 – 11:20

PANEL: D&I in advertising: genuine authenticity without tokenism or stereotyping

  • Ensuring that you are not just jumping on the bandwagon when making diversity a part of your campaigns
  • If you have never had that conversation before how do you start? How do you authentically partake?
  • Making sure any moves in the diversity space aren’t just empty marketing exercises 
  • Understanding the industry’s role in appropriate representation
PREMIUM SESSION

11:25 – 11:55

12:00 – 12:20

FIRESIDE CHAT: Marketing in a charged political environment

People are feeling very impassioned about politics and so how does that show in advertising?

In the aftermath of the US election, how will the results play out for advertisers? How much should brands be commenting and how does this chime with the consumer? 

PREMIUM SESSION
 

12:20 – 13:00: Networking break and optional roundtables

Roundtable discussions bring interactive learning to the online event and allow you to network with a select group of people who are facing the same challenges as you are.

Spaces are limited at each discussion.

 
 

ROUNDTABLE

How talent has changed forever

 
 

ROUNDTABLE

Marketing effectiveness – embedding agility in your organization