Agenda

8 December 2020

Join in your local time: Singapore/Beijing: 14:00 – 18:00 | London: 06:00 – 10:00  | New York: 01:00 – 05:00 

Sessions marked PREMIUM are reserved for Premium ticket holders. Click here to book or upgrade your ticket.

14:15 – 15:00

PANEL: An APAC view six months on

In the last Campaign Connect, four business leaders looked at the current state of play of APAC and how the pandemic might affect local economies and the media landscape. Six months on and we revisit, looking at what 2021 holds for the industry.

We’ll look at the trends the experts are seeing in APAC’s recovery and what they are planning for their businesses and clients in 2021.

15:05 – 15:35

PANEL: Progressing mental health in APAC

Isolation over the past few months has left people feeling more disconnected than ever, heightened for many by lack of job security and other factors. Leaders have had to navigate teams through the uncertainty and adapt their role. In this session, leaders and experts will answer questions on Diversity, Equity and Inclusion, and the mental health and well being of employees.

  • How has Covid impacted the DEI agenda in your organisation or your team?

  • What is the industry’s role in challenging the stigma and building rhetoric on mental health? 

  • What can leaders do to prioritise mental health and well being?

  • How can we embed policies to protect the workforce?

15:40 – 15:50

Going for Gold: How Intel scored effectiveness in Japan

Programmatic buyers like to buy at scale, activating millions of impressions across multiple publishers. In markets such as Japan, this can prove challenging as the supply-side is highly fragmented. This session looks at a case study for Intel in Japan; it demonstrates how brands can bid on DOOH screens at scale, resulting in less clicks, less work, more impressions, more results.

15:55 – 16:15

Engaging consumers during the world’s second e-commerce boom

This year has seen digital transformation acceleration for many brands and businesses around the globe, as the shift to online became imperative. In this quick-fire keynote, e-commerce platform and tech company Lazada discuss their strategy to increase their consumer base to drive more e-commerce penetration and how tech is being used as an engagement and retention tool.

PREMIUM SESSION

16:20 – 16:40

Global Focus: Transforming culture at scale

  • How can leaders and global teams roll out DE&I initiatives across geographies successfully?

  • Moving away from just awareness to actionable and accountable goals

  • How agency culture has changed over recent times, the catalysts and where it’s headed in the future

  • Understanding the evolution of skills in the agency world and the considerations for transforming culture

  • Aligning business goals with diversity, equity and inclusion goals and the role for leaders in championing and driving culture change

16:45 – 17:30

PANEL: Industry reset 2022: Gearing up for the cookieless future

Marketers, publishers and agencies are grappling with what the cookie-less future will truly mean for the industry. This is an untrodden path, with no established models or examples to follow. New ways of working, new technologies and new partnerships will be adopted but how will they look and who is leading the charge?

  • What will be the building blocks to a brand safe environment?

  • How will the value chain change in the future when we give more control to the consumer?

  • How progressed are we on this journey to 2022?

 

Networking break and optional roundtables

17:20 – 17:55

 
 

ROUNDTABLE 

Driving Diversity, Equity & Inclusion in Asia-Pacific

 
 

ROUNDTABLE

Getting creative with marketing effectiveness

 
 

ROUNDTABLE

Prioritising data and privacy for businesses and brands

8 December 2020 

Join in your local time: London: 10:00 – 14:00 | Singapore/Beijing: 18:00 – 22:00  | New York: 05:00 – 09:00

Sessions marked PREMIUM are reserved for Premium ticket holders. Click here to book or upgrade your ticket.

10:00 – 10:05

Editor’s opening remarks

10:30 – 10:50

Taking a stand as a brand 

Through the lens of Patagonia’s involvement in the Stop Hate for Profit boycott, political advocacy and ongoing environmental activism, this presentation will explore the topic of marketing in a politically charged environment: how to galvanise your community and act as a force for positive change.

PREMIUM SESSION

10:55 – 11:30

PANEL: Ensuring embedding diversity is more than a tick-box exercise and delivers results for your brand

  • Understanding how proper internal diversity will naturally change the voice of your marketing and broaden your reach
  • Removing barriers to industry for underrepresented communities such as women, BAME, disabled, trans, neurodiverse and those from varied socioeconomic circumstances
  • Activating diversity and inclusion in the workplace – What should you do internally? What do you acknowledge?What do you not? 
  • Meeting words with action

11:35 – 12:15

PANEL: Doing more with less

Creativity out of the COVID crisis – how are companies achieving survival and growth with fewer staff and slashed budgets? How are they making sure they are managing the impact of the pandemic on colleagues and customers?

PREMIUM SESSION

12:20 – 12:30

Programmatic DOOH, the future is here, where are yOOH?

Programmatic digital out of home has seen huge growth in 2020 even amidst a pandemic.  Here’s 6 things you need to understand about pDOOH and how to leverage its capabilities for your brand campaigns into 2021 and beyond.

12:35 – 12:55

How to continue the revitalisation of Carlsberg in the face of a crisis 

The relaunch of Carlsberg in 2019 was one of the boldest and bravest in recent years. Liam will give a quick recap of what they did, and why they did it, and share the results achieved prior to lockdown. Then, facing into the COVID-19 crisis, Liam will outline how superior availability, new ways of working and digital platforms became a source of competitive advantage and helped continue the revitalisation journey in 2020.

PREMIUM SESSION

13:00 – 13:20

Supercharging real customer experiences for your digital relationships

An exploration into the effects of COVID19 on ecomm businesses. Missguided and Relish, the UK’s leading sampling agency, talk about elevating customer relationships to boost loyalty through sampling.

Natalie Betts, Director, Relish

Laura Taylor, Head of Brand Partnerships, Relish

Samantha Spencer, Head of Strategic Partnerships, Missguided

13:25 – 13:45

FIRESIDE CHAT: The future of the brand/agency relationship

Through the lens of our Stop Hate for Profit boycott, political work and ongoing environmental activism this presentation will include insights into marketing in a politically charged environment, handling consumer backlash – or accepting this as the price of connecting with your community – and the potential for brands to act as a force for change. 

PREMIUM SESSION
 

13:30 – 14:15 – Networking break and optional roundtables

Roundtable discussions bring interactive learning to the online event and allow you to network with a select group of people who are facing the same challenges as you are.

Spaces are limited at each discussion.

 
 

ROUNDTABLE

Driving Diversity, Equity & Inclusion in Asia-Pacific

 
 

ROUNDTABLE

Getting creative with marketing effectiveness

 
 

ROUNDTABLE

Prioritising data and privacy for businesses and brands

8 December 2020

Join in your local time: New York: 09:00 – 13:15 | London: 14:00 – 18:15 |  Singapore/Beijing: 22:00 – 02:15

Sessions marked PREMIUM are reserved for Premium ticket holders. Click here to book or upgrade your ticket.  

09:00 – 09:05

Editor’s opening remarks

09:05 – 09:35

Ensuring integrity in sustainability initiatives whilst leveraging that work to engage with consumers

  • How do you talk about your brand’s sustainability work without campaigns sounding like empty PR initiatives?
  • What results have been seen in terms of engagement and brand uptake off the back of sustainability messaging?
  • How does this look for companies whose customers do not easily link their products with environmental impact? 
  • Digital sustainability

09:40 – 10:10

 

Dual perspective: Making your marketing effective for the short and long-term

  • How to maximise the short term but also be future fit
  • Pivoting the brand offering without stepping away from brand-purpose 
  • Embedding agility into your organisation
PREMIUM SESSION

10:15 – 10:25

Mazda, driving results with programmatic digital out of home

In this North American case study, Mazda leveraged programmatic DOOH to build and target custom audiences, increasing footfall into dealerships and brand awareness. Harnessing the power of programmatic audience and measurement capabilities, Mazda utilized the audiences across both their DOOH and Connected TV delivery to create the first programmatic omni-channel campaign initiated in pDOOH.

10:30 – 11:10

PANEL: D&I in advertising: genuine authenticity without tokenism or stereotyping

  • Ensuring that you are not just jumping on the bandwagon when making diversity a part of your campaigns
  • If you have never had that conversation before how do you start? How do you authentically partake?
  • Making sure any moves in the diversity space aren’t just empty marketing exercises 
  • Understanding the industry’s role in appropriate representation
PREMIUM SESSION

11:15 – 11:35

Fireside chat: “Be afraid only of standing still”: How in-housing changed marketing forever

The traditional agency model is failing. Its objectives – growth, profit, awards, publicity, recognition – are *not* the client’s objectives. So, if objectives aren’t completely aligned, you end up in an uneasy alliance revolving around a shared brief with different hopes for the outcome.

Agencies or holding companies that have suddenly discovered “in-housing” have missed the point. In-housing is about the business of being inside the business, not about building in-house agencies. It is as much a cultural mindset and behavior as it is a model.

In a fireside chat with Campaign US editorial director Steve Barrett, OLIVER’s US president Kristi VandenBosch explains why success in these challenging times for any agency is not defined by what you take from a client, it’s about what you give to them – and from there growth follows.

11:40 – 12:00

12:05 – 12:25

FIRESIDE CHAT: Marketing in a charged political environment

As we emerge from the 2020 U.S. Presidential election, join MDC Partners Chairman and CEO Mark Penn and Campaign US Editor Alison Weissbrot for a fireside chat on lessons from the campaigns and the outcome. A lifelong political pollster and strategist, Penn will unpack the distance between major polling predictions and the election results, with an eye towards lessons for marketers as they assess their own consumer research and insights operations. Penn will also tackle the emerging landscape for marketers under a Biden administration, the pandemic-era consumer attitudes and trends brands can expect to endure after COVID-19, and the future of the agency business at large.

After an election that on its face appeared to be one of the most polarized campaign seasons of the modern era, Penn will give his advice for brands attempting to answer a simple question: what are the key issues marketers need to be consider as they plan for 2021?

PREMIUM SESSION
 

12:30 – 13:15: Networking break and optional roundtables

Don’t miss this opportunity to get back some of what is missing from online events – the chance to talk with your peers.

Roundtable discussions bring interactive learning to the online event and allow you to network with a select group of people who are facing similar challenges. These sessions will allow you to benefit firstly from the learnings shared by the facilitators. They will then moderate a discussion which will allow participants to share challenges and successes and allow for peer-to-peer experience exchange. 

Spaces are limited at each discussion and prior sign up is essential.

 
 

How talent has changed forever

 
 

The workforce has been irrevocably changed and so this will be a discussion around leadership, talent and culture with actions you can put into your organisation.

 
 

Dropping everything and adjusting on the fly: marketing during COVID-19

 
 

A discussion on how we as marketers have learned to quickly adapt to a continually changing environment and key lessons learned.