2021 AGENDA

Your Campaign Connect ticket will provide access to content across three key regions; the Asia-Pacific, Europe and the U.S.

Plus, you’ll also be able to view the content on-demand for 3 months after Campaign Connect finishes.

Join us in your local time. Day 1 will begin at the following times:

Singapore/Beijing: 14:00  | London: 7:00  | New York: 2:00 

ASIA TAKEOVER

Singapore/Beijing: 14.00-18:00
London: 07.00-11.00
New York: 02.00-06.00 
14:00 – SGT 07:00 – BST 02:00 – EST

Asia – Chair’s Opening Remarks and leaders panel

Back to life as we knew it

One year ago, we all hoped we were on our way out of the pandemic and getting back to business, in offices and in travel. Normal did not resume and maybe it never truly will. But with vaccine programmes rolling out across Asia-Pacific and around the world, we’re getting closer to life as we ‘knew’ it.

In this opening panel discussion, Campaign Asia-Pacific convenes a panel of business and brand leaders for a pulsecheck on the industry.

14:35 – SGT 07:35 – BST 02:35 – EST

Capitalising on the hardest but biggest lessons of the last 18 months

Learn in 10

14:45 – SGT 07:45 – BST 02:45 – EST

Brand purpose has lost all meaning. Do we need to get back to basics?

Soapbox opinion piece

14:55 – SGT 07:55 – BST 02:55 – EST

Consolidation and increasing competition in the agency landscape

Fireside chat

  • How is technology driving transformation in the agency business?
  • How do you see the agency landscape evolving over the next 24 months?
  • How are you preparing for the shifts in consumer privacy and media buying?
15:20 – SGT 08:20 – BST 03:20 – EST

Networking session break

16:15 – SGT 09:15 – BST 04:15 – EST

In five years, e-Commerce will look nothing like it does today – and it’s already happening in Asia

Soapbox opinion pieces

 
  • How Asia’s big shopping festivals offer a glimpse into the future
  • The seamless integration of products into everyday experiences
  • Five e-commerce trends you’ll need to know in five years
16:50 – SGT 09:50 – BST 04:50 – EST

Pandemic fatigue: Looking after the mental health and well being of the workforce

Keynote session

  • How can business leaders support and create a culture of understanding as business returns to normal?
  • How can organisations unleash the full potential of the workforce through empathy and human connection? 
  • Stress has been mounting. What learnings can we carry forward to ensure burnout is a thing of the past?
17:15 – SGT
10:15 – BST
05:15 – EST

Sustainability and our responsibility to change the course of Climate Change

Panel discussion and audience Q&A

 
  • We look at the ideas, initiatives and driving forces turning the tide on the Climate Crisis
  • What do brands need to do today to have real impact tomorrow?
  • How can we support each other better, and find collaborative approaches to address the biggest issues facing the world?

Christopher Nelius, Co-Founder, The Lion’s Share

Deepak Subramanian, Vice President Homecare, SEAA & Global Head, Fabric Enhancers Category, Unilever

Chair:  Eleanor Hawkins, Head of Events, Campaign Asia-Pacifc

18:00 – SGT 11:00 – BST 06:00 – EST

Global Plenary takeover

GLOBAL PLENARY

Singapore/Beijing: 18.00-19:00 
London: 11.00-12.00
New York: 6.00-7.00 
18:00 – SGT
11:00 – BST
06:00 – EST

Welcome from Campaign

18:05 – SGT
11:05 – BST
06:05 – EST

Consumer behaviours and trends

Campaign Insights

18:15 – SGT
11:15 – BST
06:15 – EST

Changing consumer behaviours in the post-pandemic world

Panel discussion

 
  • How do businesses prepare for the post-pandemic world, in the face of uncertainty? 
  • What do the 2020s hold in store for the marcomms industry in terms of delivering best-in-class consumer experiences?
  • How will businesses change the channels they use to communicate with their audiences?
Cheryl Calverly, CEO, Eve Sleep

Greg Paull, Co-founder and Principal, R3

Richard Oppy, VP, Global Brands

EUROPE TAKEOVER

Singapore/Beijing: 19.00-23.00
London: 12.00-16.00
New York: 07.00-11.00
19:00 – SGT
12:00 – BST
07:00 – EST

Europe – Chair’s Opening Remarks and Fireside Chat Interview

What does effective and purposeful leadership look like in 2021?

  • Developing resilience in 2021: what recovery looks like for high street business
  • Driving real change and drive success in your organisation through effective leadership
  • Creating a successful brand and shaping it as a force for good
Laura Tenison, Founder and Managing Director, JoJo Maman Bébé
19:45 – SGT 12:45 – BST 07:45 – EST

Networking session break

20:00 – SGT
13:00 – BST
08:00 – EST

Can global assets ever be right for your local audience?

Soapbox opinion piece

Nikki Vadera, Marketing Director, Henkel Foods

20:05 – SGT
13:05 – BST
08:05 – EST

Building a genuine connection by creating a brand with purpose

Campaign Spotlight – case study with Q&A

  • Integrating purpose into all aspects of the organisation and the brand experience
  • Cultivating purpose through repetition and consistency in both communication and action
  • Demonstrating purpose through leadership so that it lives and breathes throughout an organisation

Zina Bencheikh, Managing Director EMEA, Intrepid Travel

20:30 – SGT
13:30 – BST
08:30 – EST

Visa’s “Where You Shop Matters”

Campaign Spotlight 

Thinking and acting local: how Visa turned purpose into action to help Small Businesses when they need it the most.

Adrian Farina, SVP Europe, Visa

 

20:40 – SGT 13:40 – BST 08:40 – EST

Networking session break

20:55 – SGT
13:55 – BST
08:55 – EST

eCommerce: The future of brands and how they succeed on the global stage

Panel Discussion

  • What changes have we seen? With vast acceleration in eCommerce trends across the globe, how does this differ between regions?
  • Supporting a much more diverse and fragmented economy: how much of recent change is permanent?
  • The rise of social commerce: how do we integrate this with customer experience and what does this mean for brands?

Andy Pilkington, Media Director, Europe Adidas

Matt Pollington, Director Digital and Customer Marketing, MADE.COM

21:45 – SGT
14:45 – BST
9:45 – EST

Networking session break

21:50 – SGT
14:50 – BST
09:50 – EST

Case studies: How are smaller, more nimble brands taking market share?

Ignite session

  • Cost-effective, personalized and innovative approaches to reaching target audiences
  • Gaining audience retention in the post-pandemic world: how to cut through to your audience for long-term brand loyalty
  • Nurturing customer loyalty and adapting to the evolving marketing landscape to maintain rapid growth

Shira Feuer, CMO, Trinny London

Oakley Walters, Global Marketing Director, Cult Wines Ltd

Assean Sheikh, Co-founder, CMO, Flavourly

22:45 – SGT
15:45- BST
10:45 – EST

Closing remarks

US TAKEOVER

Singapore/Beijing: 23:00-03:00
London: 17:00-21:00
New York: 11:00-15:00
23:00 – SGT
17:00 – BST
11:00 – EST

US – Chair’s Opening Remarks and Fireside Chat Interview

Championing diversity, equity and inclusion: how much change are we really making?

With almost three-quarters of US adults arguing that brands have a role in responding to social justice issues, brands are under increasing pressure to create real change. A year on, what are we doing differently?
  • The importance of implementing greater transparency and accountability 
  • Engaging and thoughtful campaigns that are truly representative
Tiana Conley, VP, Kellogg’s
23:45 – SGT
17:45 – BST
11:45 – EST

Networking session break

 

12:00 – SGT 16:00 – BST 12:00 – EST

What is the purpose of brand purpose?

Panel discussion

  • Examining the difference between authentic and performative purpose
  • How much should brands be doing to address social justice issues?
  • Driving customer loyalty with a truly authentic brand message

Zara Mirza, Head of Global Marketing, GE

Catherine Davis, Chief Marketing and Communications Officer, Feeding America

Shelly Huang, Global VP of Marketing Communications, Gympass

Chaired by: Marissa Freeman, Chief Brand Officer, Hewlett Packard Enterprise

 

12:40 – SGT

16:40 – BST

12:40 – EST

Reimagining the future of brand experience

Soapbox opinion piece

Ronnie Yoked, Head of Experiential Marketing, Anheuser-Busch
 

12:50 – SGT 16:50 – BST 12:50 – EST

Networking session break

 

01:00 – SGT 19:00 – BST 13:00 – EST

How to effectively drive engagement through multiple channels

Panel discussion

  • Attributing results to specific channels, engagement and messaging
  • Measuring the ROI and impact of investment in different channels
  • Where should I spend my marketing dollars?
Chiara Martini, Creative Strategy Director, Coca-Cola

Kerry Tucker, Chief Marketing Officer, PocketWatch

Janina Lundy, VP Marketing, Bet Networks
 

01:30 – SGT 19:30 – BST 13:30 – EST

Networking session break

 

01:50 – SGT 19:50 – BST 13:50 – EST

The future of social media platforms and brands that leverage them

Fireside chat interview

  • How will brands pivot and evolve with the changing popularity of key platforms?
  • The attention economy: how have platforms gamified consumer attention to maximise brand marketing and engagement?
  • Leading brands and how they are leveraging social media to engage with their audiences and maximise ROI of marketing spend
James Gregson, Creative Director, Digital, The LEGO Group

Chair: Woozae Kim, SVP Global Brand Marketing Calvin Klein
 

02:30 – SGT 20:30 – BST 14:30 – EST

Environmental sustainability: what can we do and why should we?

Closing keynote and Chair’s closing remarks

As the dust from the initial pandemic panic settles, brands are re-focusing on the issue of climate change and sustainability. 

  • Does the pandemic create a unique opportunity to pivot towards more sustainability-minded strategies?
  • Is the industry as a whole taking on the necessary responsibility to tackle climate change effectively?
  • Is your organisation ‘showing up’ for your consumers and communities to invest in sustainability?
Shuchi Sarkar, CMO, Creo
 

03:00 – SGT 21:00 – BST 15:00 – EST

Close of Day one 

ASIA TAKEOVER

Singapore/Beijing: 14.00-18:00 
London: 07.00-11.00
New York: 02.00-06.00
14:00 – SGT
07:00 – BST
02:00 – EST

Asia – Chair’s Opening Remarks and leaders panel

Consumer shifts, trust and shaping culture in Asia-Pacific

Consumers in APAC are more likely to choose a brand based on trust, over price and consideration*

  • With trust becoming more of a factor in purchasing decisions, how can brands ensure they are delivering on expectations and projecting values that are trustworthy and transparent?
  • How can brands be a positive force in shaping culture in APAC?
  • What are the demands facing brands in the years ahead, as trust becomes more essential?
  • How to effectively engage evolving consumer behaviours amongst audiences in APAC?

*Edelman 2020 Trust Barometer

14:40 – SGT
07:40 – BST
02:40 – EST

Global CMO interview

Fireside chat

  • Campaign Asia-Pacific interviews a Chief Marketer on the future and their spending priorities
  • What’s keeping the world’s top marketers awake at night?
  • What are the big transformations or changes happening within their business?
15:15 – SGT
08:15 – BST
03:15 – EST

The Super App revolution

Learn in 10

  • From WeChat to Grab, what does the future hold for the Super App in Asia?
  • What sectors are they disrupting and where are the biggest opportunities?
  • How do they use troves of data to provide better UX and services?
15:25 – SGT 08:25 – BST 03:25 – EST

Networking session break

16:15 – SGT
09:15 – BST
04:15 – EST

Sustainability at the core

Brand keynote and live Q&A

  • Many brands claim to be sustainable, fighting on the right side of history. But is it all white noise?
  • How to build a brand that stands up for what is right
  • Putting purpose before profit
16:45 – SGT
09:45 – BST
04:45 – EST

What does the data tell us about the Asian consumer in 2021?

Learn in 10

16:55 – SGT
09:55 – BST
04:55 – EST

Asia – Closing Remarks

GLOBAL PLENARY

Singapore/Beijing: 18.00-19:00 
London: 11.00-12.00
New York: 06.00-7.00 
18:00 – SGT
11:00 – BST
06:00 – EST

Shared learnings in leadership

Global Plenary Takeover

In this plenary session, leaders from around the world share their biggest lessons in leading their respective businesses through an unprecedented year of change and turbulence.

  • What is the one piece of advice you wish you had last year?
  • What are the biggest changes that have impacted your business?
  • What tough decisions have you had to make and how have they changed you as a leader?
Felipe Ambra, Global VP, Corona

Pawel Krzysztofik, SVP, Global Nutritionals, Bayer Consumer Health

EUROPE TAKEOVER

Singapore/Beijing: 19.00-23.00
London: 12.00-16.00
New York: 07.00-11.00
19:00 – SGT
12:00 – BST
07:00 – EST

Europe: Chair’s Opening Remarks and Fireside Chat Interview

Is purpose the answer to rebuilding trust with consumers?

  • Developing creative and purposeful brand activity that truly engages with a global audience
  • Rebuilding trust with consumers by building a sustainable brand in every sense for the conscientious consumer
  • Understanding the demands of today’s audience to stay relevant and generate meaningful brand engagement

Kathryn Swallow, Global Brand Vice President, Unilever

20:45 – SGT 13:45 – BST 08:45 – EST

Networking session break

21:00 – SGT
14:00 – BST
09:00 – EST

How can we deliver a meaningful and effective customer experience?

Soapbox opinion piece

Lou Bennett, Marketing Director, Benefit Cosmetics

21:05 – SGT
14:05 – BST
09:05 – EST

New skills for a new world: data and digital talent

Quick-fire case study with Q&A

  • Competing in the ‘war for talent’ to win the people that will drive change and success
  • Looking beyond hiring and development to bridge the digital talent gap
  • Balancing short-term fixes with long-term solutions to future-proof your workforce in a rapidly changing landscape
Isabel Massey, Global Media Director, Diageo
21:30 – SGT
14:30 – BST
09:30 – EST

Attention for Creative Excellence: The neuroscience of consumer attention and what this means for marketers

Learn in 10 

Sorin Patilinet, Global Marketing Insights Director, Mars

21:40 – SGT 14:40 – BST 09:40 – EST

Networking session break

21:50 – SGT 14:50 –
BST

09:50 – EST

Is consumer data the new currency of the marcomms world?

Panel discussion

  • Optimize ad spend and performance with higher levels of targeting, personalization, placement, and timing
  • Unpack data insights to maximise ROI for customer acquisition and retention for market share 
  • Securing your data to minimise risk to the operating environment by developing resilience
Robert Bridge, Chief Marketing Officer, Cinch
Chris Carter, Marketing Director, Specsavers
Yara Ohashi, Head of Digital Marketing for AMER and APAC, Getty Images
Steve Bignell, CEO, Publicis Media Exchange (PMX) UK
22:30 – SGT
15:30 – BST
10:30 – EST

Networking session break

 

22:35 – SGT 15:35 – BST 10:35 – EST

Why environmental sustainability is a priority for successful brands

Closing keynote

  • Seizing the opportunity to make real change and drive the agenda for a sustainable industry ecosystem
  • Managing risks across the value chain to achieve environmental sustainability targets 
  • Increasing transparency to address consumer demands and needs connected with climate change

Gharry Eccles, Vice President UK & Oceania, Nestle

 

23:00 – SGT 16:00 – BST 11:00 – EST

Closing remarks w/R3 survey insights

Closing keynote

  • Seizing the opportunity to make real change and drive the agenda for a sustainable industry ecosystem
  • Managing risks across the value chain to achieve environmental sustainability targets 
  • Increasing transparency to address consumer demands and needs connected with climate change

US TAKEOVER

Singapore/Beijing: 23:00-03:00
London: 17:00-21:00
New York: 11:00-15:00
 

23:10 – SGT 17:10 – BST 11:10 – EST

US – Chair’s Opening Remarks

Outlook for 2021 and beyond in adland

23:15 – SGT
17:15 – BST
11:15 – EST

Breaking through the wall of uncertainty with the right talent for the new landscape

Fireside Chat Interview

  • Navigating unprecedented and accelerated change with an agile and responsive workforce throughout the organisation 
  • Recognise the skills your organisation needs in this new landscape to drive business growth
  • Elevate your potential with the right talent management strategies and effective leadership practices that will maximise your success
Jon Halvorson, VP consumer experience, Mondelez

Mea Cole Tefka, Creative Director, Mondelez
22:45 – SGT
15:45 – BST
11:45 – EST

Networking session break

00:00 – SGT
18:00 – BST
12:00 – EST

Digital acceleration: what have we learned in the past year?

Panel discussion

  • How much of our virtual learnings will we retain to change the future of work?
  • How do we accommodate the rapid change in real estate and working populations in the long-term?
  • How can we prevent a snap back to reality and improve the world we work in?
Guillaume Conteville, Senior Vice President, Global Digital Marketing, Mastercard

Lorna Sommerville, CMO, Function of Beauty

Soyoung Kang, Chief Marketing Officer, eos Products
00:50 – SGT
18:50 – BST
12:50 – EST

Is purpose the answer to rebuilding trust with consumers?

Soapbox opinion piece

Marvin Chow, Vice President, Global Marketing, Google
00:55 – SGT
18:55 – BST
12:55 – EST

Networking session break

01:10 – SGT
19:10 – BST
13:10 – EST

eCommerce: What changes we have seen?

Panel discussion

  • The future of brands and how they operate across the world: what do today’s customers expect and demand?
  • What can we learn from eCommerce startup organisations to drive growth?
  • How much of the recent change is temporary? What changes can we expect to continue longer-term?
Ashley Merril, Founder, Lunya

Alissa Heinerscheid, Head of Direct-to-Consumer Marketing, Anheuser-Busch

Matthew O’Dowd, VP of Brand, Makespace
01:45 – SGT
19:45 – BST
13:45 – EST

Networking session break

02:00 – SGT
20:00 – BST
14:00 – EST

Creativity out of crisis: innovative virtual strategies to connect with consumers

Quickfire case studies
  • Delivering an effective and creative customer experience in the current landscape to maximise brand engagement and product trials
  • Driving creativity in the virtual space to connect with your audience online
  • Standing out from the crowd in an increasingly homogenous virtual events landscape
Mark Viden, Senior Vice President of Brand, CommonSpirit Health
02:30 – SGT 20:30 – BST 14:30 – EST

Generating human connection in the age of digital transformation

Closing quick-fire session and Chair’s closing remarks

  • Creative strategies for a personalised and authentic brand experience for your consumers 
  • Top tips for repositioning your brand to engage with consumers in unique, immersive and innovative experiences
  • Standing out from the competition with a creative edge and a spark of imagination to drive engagement and revenue
Ronnie Yoked, Head of Experiential Marketing, Anheuser-Busch

Joy Corsco, Chief Marketing Officer, Vonage
03:00 – SGT
21:00 – BST
15:00 – EST

Close of Conference