SpecialityHead of Jio Creative Labs, Reliance Jio
Regarded amongst the top 50 influential & purposeful marketers of Asia Pacific Region, Aditya Bhat is the Head of Jio Creative Labs, which is the advertising and communication wing of Reliance Jio Infocomm Limited. Apart from Reliance Jio, the unit now functions as a strategic business unit working with non-compete partners outside the Jio ecosystem. Jio Creative Labs believes in the decade-old Reliance philosophy of backward and forward integration providing its partners with a one-stop solution for all their requirements. With a team of 150 creative individuals, Jio Creative Labs is based out of Mumbai. With a truly integrated marketing approach being the need of the hour, Jio Creative Labs is striving to provide the same to its partners by delivering all aspects of marketing communication including Mainline, Digital, IP’s, Branded Content, Production & Post - Production out of a couple of floors in Maker Maxity, BKC. In a short span of time, the unit has managed to devise campaigns for some of the most iconic brands in the country which are integrated campaigns in the true sense of the word. Apart from brand communication Aditya has also been at the forefront of technology content leading 360, Virtual Reality & Augmented Reality content from the front. He has helped brands launch products using VR content and has helped increase sales using the technology as well. He has developed a tech-content lab at Jio Creative Labs to ensure that the team is at the front end of the curve, always.