Alexandra Vogler

SpecialitySenior e-commerce Director APAC, Middle East & Africa, P&G
Alex Vogler is Senior Brand Director & Chief Marketing Officer for Procter & Gamble’s eCommerce business across Asia, Middle East and Africa. She specializes in building brands rooted in human insights and brought to life through new media models and channels, thanks to her unique background: combining a global career in marketing while holding a master’s degree in computer science, peppered with an upbeat ‘do-learn-do’ mindset. Over the years, she has worked across multiple divisions in P&G, spanning Asia, Europe, Middle East and Africa, most recently as the digital transformation architect for P&G’s portfolio of Beauty brands. During this time, she amongst others spearheaded Olay’s foray into digital and performance marketing, made digital pull media integral to luxury skincare brand SK-II, and brought anti bacterial soap Safeguard into the 21st century. She is an avid runner, skier and diver, a TV series junkie and bookworm, and speaks 6 languages as a result of growing up all around the world.