SpecialityHead of Direct-to-Consumer Marketing, Anheuser-Busch
Alissa has held a number of leadership positions in Marketing at Anheuser-Busch. Originally from Texas, Alissa went to Harvard College and Wharton Business School prior to joining Anheuser-Busch in 2014. In February 2020, Alissa became Vice President of Direct to Consumer marketing, a first-of-its-kind venture at Anheuser-Busch. Fueled by a belief that the future of marketing lay in building direct relationships with consumers, Alissa has revolutionized marketing at Anheuser-Busch, teaching the US marketing team to reconsider digital advertising, owned properties, data collection and eCommerce marketing. In less than a year, Alissa has built a team of twelve. Under her leadership, eCommerce beer sales have grown 250% and first-party data collection has grown 10x. Prior to this role, Alissa led Communications for Bud Light, the largest beer brand in the world. Alissa led the strategy and execution for Bud Light’s Game of Thrones Super Bowl collaboration, which was named #1 Ad of the Year in 2018 by Adweek, received a Super Clio award, the first-ever in the history of Anheuser-Busch, and was called “the Biggest and Boldest Marketing Tie-In Ever Orchestrated,” by The Wall Street Journal. Alissa and her husband have three children and live in New York City.