SpecialityMedia Director, Europe Adidas
Andy began his career as a macroeconomist but traded one set of unreliable numbers for another when he entered the world of marketing. As a social media consultant in the early days of earned media, he helped companies like P&G, Vodafone, 20th Century Fox and Samsung explore and leverage this emerging area. Andy subsequently moved to Dentsu to lead global media strategy for adidas and later moved client-side with the brand, with the ambition of turning adidas into a world class advertiser. Now based in Amsterdam as European Media Director, he leads adidas’ media agency relationship, campaign planning process and overall media strategy for the region.