Speaker Profile

Ashutosh Srivastava
Ashutosh Srivastava
CEO APAC
GroupM

A self-proclaimed techie and futurist who mentors some of Singapore’s content, data and tech startups
disrupting the marketing services industry, Ashutosh is the CEO of GroupM Asia Pacific (excluding
Mainland China, Hong Kong, Taiwan) where he leads 12,000 people passionate about making advertising
work better in the world. A member of GroupM’s Global Leadership Team and a key player in the
company’s role as a market leader in the APAC region outside of China, he is partnering with agency and
GroupM leadership throughout the entire APAC region, with CEO of Mainland China, Hong Kong, Taiwan
Patrick Xu, to utilize GroupM’s scale to deliver more powerful and innovative solutions for clients across
cultures.

With $16 billion in media investment billings across 16 countries, GroupM owns a 43% market share in
the group’s second largest market. Ashutosh was previously Chairman and CEO Mindshare AMEA &
Russia/CIS, where he built Mindshare APAC into a market leader, leveraging its core value of provocation
to dominate awards in the region such as the Spikes, Tangrams, Festival of Media APAC and MMA Smarties
APAC.

Under his leadership, Mindshare has also been named Campaign’s Media Agency Network of the Year in
APAC for five consecutive years. Mindshare APAC’s success also contributed toward Mindshare being
named the Cannes Lions Media Network of the Year in 2019 and the MMA Global Mobile Agency of the
Year for the past two years.

Ashutosh joined WPP in 1997 in India with J. Walter Thompson, leading the Unilever relationship until
2001. In that role, he helped consolidate the business across South Asia and MENA, culminating in the
launch of Mindshare in that part of the world. He was subsequently the CEO for GroupM in South Asia,
before moving to Singapore to be Mindshare APAC CEO in 2006. He then became Mindshare’s global
products and talent leader from 2012-14 and, since then, has been CEO for its growth markets group
covering APAC, MENA, Africa and Russia, before taking on this role.

Ashutosh, who is passionate about the development of mobile platforms, also served as the Board
Chairman of the Mobile Marketers Association (MMA) for APAC from 2015-19. MMA is the global industry
body facilitating the development of industry standards and the ecosystem for mobile marketing.
Based in Singapore, Ashutosh will remain there in this role.