Speaker Profile

Catherine Becker
Catherine Becker
Head of Media - EU
Electronic Arts (EA)

A media, advertising and marketing practitioner for 30 years both for large corporate companies and as an entrepreneur building and selling her own businesses.

Catherine started her career at JWT, the university of advertising, and progressed through the business specialising in media planning and buying. She was a director of Y&R before moving to one of the first media independents to split off from creative agencies. She also worked at the head office of Aegis (now Dentsu Aegis) overseeing the creation and implementation of one global planning approach.

She was a board director of ZenithOptimedia before moving to run her own media independent, adconnection, as CEO, which she sold to VCCP in 2015, running the merged VCCP media business until 2018. She was also one of the founding shareholders of Fetch Media, being in mobile early on. This was sold to Dentsu Aegis in 2014. She was an investor and board director of upmarket dating website Lovestruck, which was sold in 2016. She currently runs the media across Europe at Electronic Arts moving from agency to client side.

Catherine is the recipient of many industry and corporate awards both for innovation and business. These include being featured in the Sunday Times Fastest growing companies twice, appearing in 1000 companies that inspire Britain four years in a row, media agency of the year 2017 in Mediatel, and awards in Marketing Week, Campaign, Drum and EGR. Media and Marketing Magazine awarded her the best campaign in the last 10 years for her work with Ford.

She is at the forefront of change for the industry, having developed (with an engineer) the first banner site to go through to a client website, therefore creating Performance Marketing, She invented the share square in newspapers and developed the first scented outdoor advertisement.

Catherine is passionate about growing and nurturing teams, having hired and trained many people who are now running agencies and businesses of their own. She also mentors voluntary for NABS, WACL and within her own company.

Catherine is now on the Exec committee for WACL and also leads the Campaigning committee WACL’s #FlexibleFirst campaign, which has already made huge strides to set the agenda for Flexible working at a key time of change from the pandemic, which ladders up to closing the gender pay gap which ladders up to Equality for Women generally. This has involved a programme including a toolkit to demonstrate how businesses can improve flexible working practices and case studies of WACL organisations leading in flexible approaches, research that shows that flexible working leads to higher profitability, motivation and retention, and a checklist and Standard/Leadership mark for organisations to track their progress on flexibility.

Catherine has served on several awards juries including Campaign, DMA and D&AD.

She is also an industry speaker and has written and appeared in many articles in the trade and national press and has appeared on Sky News talking about changes in Google practices and BBC Newsnight on Facebook’s social impact.

Catherine is married with two teenage boys and lives in Hampstead. She is a keen runner (10ks 5 times a week), skier and enthusiastic but bad golfer.