Fernando is a global marketer with a passion for growing brands and businesses. With more than 160 Lions in
Cannes (8 GPs, including 2 Titanium GPs), 24 D&AD Yellow Pencils, 1 D&AD Black Pencil, and 2 Grand Effies in
North America, Fernando is known for pushing the creative boundaries to drive business growth.
Currently as Global CMO at Restaurant Brands International, Fernando’s focus is infusing Burger King, Popeyes
and Tim Hortons with purpose (incl. sustainability), improving product quality, modernizing design, and inspiring
the organization around tech, digital and brand development. Under Fernando’s leadership, Burger King became
Client of the Year at the D&AD in 2016 and 2020, Creative Marketer of the Year in Cannes 2017, Client of the Year
at the One Show 2018 and 2020, Advertiser of the Year at the Clio Awards 2018 and 2019, and Creative Brand of
the Year in Cannes 2019. Fernando led campaigns such as “Proud Whopper”, “McWhopper”, “Google Home of
the Whopper”, “Burning Stores”, “Bullying Jr”, “Whopper Neutrality”, “Scary Clown Night”, “Burn that
Ad”,“Whopper Detour”, “Stevenage Challenge”, and “Moldy Whopper”.
Prior to joining BK, Fernando worked for 18 years at Unilever. Starting as an intern, he moved up the ranks
working different product categories and brands, including Dove where he led the groundbreaking "Beauty
Sketches" (Titanium GP in 2013).
Fernando was recognized by Adweek as Grand Brand Genius (2013 and 2018 - only person to ever win twice), by
Business Insider as top 10 people transforming advertising, by the AD Club of NY as Marketer of the Year (2017),
by Business Insider as top 10 most innovative CMOs (2017, 2018 and #1 in 2019), by AdAge as top 50 most
creative people in the business (2017), by Forbes as Top 100 Most Creative Minds in Business, by Fast Company
as Top 100 Most Creative People in Business (2019), and by AdAge as CMO of the year (2020).