SpecialityVP Marketing, Bet Networks
Janina Lundy is an entertainment and media executive with nearly 20 years of experience in marketing, business strategy, operations, live events and production. She is known for her ability to develop innovative solutions to marketing and business challenges. In her three years at BET Networks (ViacomCBS), Janina has led marketing campaigns, overseen strategy and execution for events and experiences, and supervised partnerships and sponsorships. She currently manages operations, marketing and business strategy for BET+, BET’s SVOD platform. Janina was instrumental in the launch year of the service, which is exceeding revenue and subscription projections. Prior to BET, Janina was a marketing and branded content consultant. She worked on political media campaigns, managed media partnerships and executive produced film and television content. Previously, she spent seven years at GlobalHue, where she was most recently SVP, Branded Entertainment & Experiential. Janina was one of the senior leads for the company, providing strategic input on the company’s operations and responsible for relationships between talent, partners and clients such as HBO, Time Inc. and Verizon. She also led the launch of VOYR, a digital subscription platform, featuring Kanye West during the Watch The Throne Tour. Earlier in her career, Janina worked for various marketing agencies. Janina holds a B.A. in Mass Communications from University of Wisconsin and an M.S. in Integrated Marketing from Northwestern University.