SpecialityVP, Consumer Experience, Mondelēz International
Jon Halvorson joined Mondelēz International in 2017. In his current capacity, he is responsible for creative agency relationships, A&C optimization, working media investments, data strategy and digital marketing across the company’s amazing portfolio of brands including OREO, Cadbury, Milka and Trident. Significant accomplishments include the acceleration of MDLZ’s media ROI, building the company’s agency network strategy, developing Personalization @ Scale approach to modern marketing and development of a world-class digital training curriculum for MDLZ’s marketers. Prior to Mondelēz International, Halvorson served as Global Director of Video Strategy & Operations for Twitter. In this capacity, Jon was charged with reimagining digital video experience, revenue optimization, and articulation of Twitter’s video value proposition. His work on developing premium pre-roll solution and supporting new front events are leading contributions Jon made to Twitter’s revenue growth. Former agency roles include leadership positions on Mondelēz International, P&G, General Electric, Visa, Intel, State Farm and Eli Lilly across Publicis Media and OMD. In 2019, Jon was inducted into AAF’s Advertising Hall of Achievement and awarded the Jack Avrett Spirit Award for outstanding community service. He holds an Executive MBA from University of Michigan, where he graduated with highest honors. When he isn’t building brands, Jon can be found skiing, boxing, lecturing at U of M or actively working on behalf of the two philanthropies that he serves on the board of directors.