SpecialityChief commercial officer, Channel 4
Chief commercial officer, Channel 4Jonathan Allan is Channel 4’s Chief Commercial Officer and is responsible for overseeing the entire revenue earning activity of this unique British corporation, which annually generates over £1billion. Additionally Jonathan is leading Channel 4’s landmark 4 All The UK Nations & Regions strategy, the biggest structural change in the corporation’s 35 year history, including the pitch process for establishing a new National HQ and two creative hubs in the UK. In 2016 Jonathan established Channel 4’s Diversity in Advertising Award in which the broadcaster committed to give away £1million of commercial airtime every year until 2020 to improve diverse and inclusive representation in TV advertising. Jonathan also oversees Channel 4’s innovative Indie and Commercial Growth Funds which have helped many entrepreneurial creative companies across the UK achieve growth and generate financial returns for Channel 4.