Ken Mandel

SpecialityRegional Managing Director GrabAds, Grab
With over 25 years of building, advising and leading marketing & technology companies in Asia Pacific, Ken Mandel has held leadership roles with WPP, Yahoo!, BuddyMedia,, Hootsuite, Publicis and is currently Regional Head of GrabAds & Brand Insights for Grab. Ken is also a keen supporter of the Asian digital industry and has held numerous industry association Chairmanships including Interactive Advertising Bureau (IAB), Mobile Marketing Association (MMA), Digital Advertising Alliance and more. Ken’s current role at Grab is an eclectic accumulation of almost everything he has done over his pioneering career.