Speaker Profile

Lou Bennett
Lou Bennett
Marketing Director
Benefit Cosmetics

As the Marketing Director for Benefit Cosmetics UK & Ireland, Lou has responsibility for overseeing innovative, disruptive & integrated marketing at its best. Powered by a high performing, energetic, cross functional marketing team covering Digital, Social, PR, Experiential, CRM, Product and Brand, Benefit Cosmetics is famous for breaking the rules and delivering on its brand promise that Laughter is the Best Cosmetic. As the UK’s No 1 Prestige Beauty Brand since 2013, Benefit has always led the way in terms of customer engagement and creating connections. Much focus now is being spent redefining the rules of engagement, and how immersive experiential opportunities should and could still exist in the new future ahead of us.