Lou Bennett

SpecialityMarketing Director UK & Ireland, Benefit Cosmetics
As the Marketing Director for Benefit Cosmetics UK & Ireland, Lou has responsibility for overseeing innovative, disruptive, rule breaking marketing at its best.' Powered by a high performing, energetic, cross functional marketing team covering Digital, Social, PR, Experiential, CRM, Product, Brand, Benefit Cosmetics is famous for breaking the rules and delivering on its brand promise that Laughter is the Best Cosmetic. Many of the core beliefs that define Generation Z, have been part of the Benefit Cosmetics story since Jean and Jane Ford launched the brand in San Francisco in 1976. '''Benefit has always been so much more than just make-up on a shelf, we're a sister-hood, a tribe, a movement of girl power and female positivity' says Lou.' 'Make-up for Benefit is not about how her contour looks, it's about the ass-kicking she does when she feels her best'.