Nicola Eliot is Vice President for BBC Global News in-house production studio ‘BBC StoryWorks’ for APAC. She studied marketing and psychology of business at university, and married her education with her love of content 13 years ago when she began connecting beautiful stories with brand messaging with Imagine Group. These productions went across TV and digital regionally and were nominated for awards such as an International Emmy. Throughout her career Nicci has developed a keen understanding on how to achieve the maximum value for the audiences as well as brands in storytelling.
In her current role with BBC, Nicola leads the regional teams in creating innovative and award-winning stories across TV, online and social platforms. These stories empower brands through BBC’s powerful connection with their audience on their trusted platforms to achieve their KPI’s in campaigns that reach across the globe and in the APAC region. The BBC StoryWorks team provides a full creative service, with end to end ideation, innovation, strategy, and production and campaign management. Nicola has created content for brands such as Huawei, Standard Chartered, Alibaba, Microsoft, IBM and many more.