Managing director, GroupM Digital UKPaul leads GroupM Digital in the UK, joining GroupM in February 2017 after 13 years at Mindshare. The Digital Team at GroupM comprises c.120 experts in programmatic media, data and analytics that work closely with our agencies to deliver market-leading digital services and products to clients. At the heart of the team is Xaxis, our market-leading Outcomes Media Company, that constantly drives innovation and delivers business outcomes that matter for clients by combining unrivalled expertise with proprietary AI, powerful & unique data, and the best, safest media in the market. The team also provides Data & Analytics services for clients, Influencer Marketing and E-Commerce capabilities, and is building our DOOH offering. Prior to joining GroupM, Paul was COO of Mindshare UK (2013-17) and Head of Investment (2010-13), leading 170 planners and buyers working across all media channels including digital, search, social, SEO and affiliates. In Campaign’s Top Buyers 2012, he was described as “crafting a stellar reputation as the head of Mindshare’s trading function, Rowlinson is passionate about providing integrated solutions that lead the market”, an ethos that he has brought to his role in GroupM. He joined Mindshare in 2004 as Managing Partner in TV and was promoted to Head of AV Media in 2006, and prior to Mindshare worked at Leo Burnett and Starcom Motive for 6 years planning and buying across all media, having started his career as a TV Buyer at IDK in 1995.