SpecialityHead of Experiential Marketing, Anheuser-Busch
Ronnie Yoked joined Anheuser-Busch with a knack for innovation and a love for experiences. In her previous role with Bud Light, she redefined their presence at festivals by thoughtfully devising and implementing programs with her consumer top of mind. Ronnie unveiled Bud Light’s Dive Bar Sessions, where she created a space to showcase over 50 emerging artists across SXSW, Lolla, Panorama and more. As Head of Experiential for Michelob ULTRA, Ronnie was behind the first-ever sunset mass meditation for over 2,000 people at SXSW with The Big Quiet and Grammy-nominated Miguel and the evolution of the successful ULTRA Movement events that continue to evolve in the current environment. In her current role as Head of Experiential at Anheuser-Busch, Ronnie brings her deep love of consumer-centered experiences and strategy to help define the future of what experiential marketing should be, ensuring A-B will lead the way, as evidenced in the programs executed in the midst of a pandemic when the team shifted their real-life events to some of the most-watched livestreams like Bud Light Seltzer Sessions Presents NYE with Post Malone as headliner.