SpecialityHead of Impact, Carat
TS Kelly is the head of impact at Carat, leading a performance analytics team focused on achieving client business objectives through the use of knowledge and data. TS is fully versed in all aspects of business development, data strategy, and insights-driven MARCOM. As a 20-year veteran of the media and market research industry, he led his own market research team at The Media Strategist, was the global head of research & insight at Havas, and held senior level positions at Nielsen, Doner, Quantcast, LG Ads and iHeartMedia. Over the years, he has supported the business and marketing objectives from an analytical perspective for a multitude of brands across many consumer categories, including The Home Depot, Sears, Unilever, BBC, HGTV and Reckitt.