Speaker Profile

Vidyarth Srivatsan
Vidyarth Srivatsan
APAC Marketing Technology Director
The Coca-Cola Company

Vid leads the APAC Martech team at Coca-Cola with a vision to connect digitally with 1Bn consumers by bringing the science of world-class Martech platforms to the art of brand marketing. Having spent close to a decade in the AdTech/Martech domains across product and engineering leadership roles from Tremor Video DSP to Tapad to now Coca-Cola, Vid is passionate about making digital products usable & to maximize the ROI of Martech stacks iteratively. So far at Coca-Cola, Vid has played a key role in the formulation & execution of Consumer Data Strategy in APAC to consolidate over 130M consumer profiles & standardizing the measurement of Digital Marketing Effectiveness.