Viviane Paxinos, GM of UNiDAYS, is a passionate business leader whose creative ideas, strategic insight and leadership puts the world’s biggest beauty, fashion, technology and wellness brands onto the radar of the elusive GenZ population to drive tangible business value. Having worked for the likes of BBC Worldwide, Comcast and Discovery Inc, Viviane has a legacy of delivering global growth for brands leveraging bespoke creative data-driven campaigns, personalised UX and ecommerce strategies. UNiDAYS is the world’s leading Student Affinity Network with a verified global audience of 17MM. Viviane joined UNiDAYS in 2019, their members have spent more than $5BN through the network since 2018. UNiDAYS works with 800 of the world’s biggest brands, taking their products and services into the hearts and minds of tomorrow’s professionals, delivering engagement, loyalty and sales.