SpecialityChief marketing officer, GoCompare
Chief marketing officer, GoCompareZoe is a marketer who gets a real buzz from understanding what makes mainstream Britain tick, editorialising brands to make them part of popular culture – talked about on social media and face to face conversations that take place at the kitchen tables, school gates and pubs of Britain. Throughout her career, Zoe has led teams to build well-known brands such as The Mirror, Sky, Channel 5 and MTV through a creative and disruptive approach to multi-channel marketing. Zoe is now CEO of Autosave at GoCo, the group that counts Go Compare and weflip amongst its brands, dedicated to saving consumers time and money, and has saved their customers over a billion pounds in the last decade alone. In her spare time, Zoe runs Stockwell Girl Guide Unit and is proud to be a trustee of Barnardo's.